Viva Adobe Summit (Las Vegas)
Paul Brandwood, March 27, 2023
The 3|SHARE team hit the ground in Las Vegas last week for Adobe Summit. I travelled from London whilst my colleagues arrived from the East and West Coasts of the States. We had our CTO, Paul Legan present as well as Mike Hardiman and Katrina Fraze our Vice Presidents of Client Services on hand.
It is rare that we all get together in one place so we are always excited to have that opportunity. Having the chance to attend sessions and also meet our Adobe partners and clients again face to face made it an even better experience.
I personally enjoyed viewing the chat with Aaron Sorkin as well as the Sneaks. Hearing about Adobe Sensei GenAI was particularly intriguing to me as I have seen some of the AI-based innovations that our team is working on. I can’t say much but we do have an AI Week coming up soon where we’ll be showing off some proof of concepts.
Sessions focussed on the Content Supply Chain further reinforced our team’s belief in Adobe Workfront as an essential application for creative teams. We have built out our own Workfront offering and if you missed out on our Workfront article series last year, you can start from the beginning with the Creative Process Survey blog.
Globally, our team members have attended virtual Adobe Summit sessions and we’ll be sharing our team’s insights in a future post but I do want to share our Sr. Marketing Manager Rabiah Coon’s comments on the Impactful Experiences: From Content Creation to Personalization - SS5 session.
“I saw the practical application of what we saw in our own creative process survey, especially when Bridget Esposito from Prudential talked about the creative brief being brief! And also her question to everyone on the team, “Is it in Workfront?” reminds me of something I would say. It was very relatable!”
Our team is looking forward to bringing our expanding product knowledge to our clients and we will be at EMEA Summit in June too, so be sure to reach out to us if you are going! If there is a use case you want to chat with us about, be sure to get in touch.
Paul Brandwood is the CEO of 3|SHARE. Paul is in big support of the company the company’s culture and its focus on enabling each person to maintain work life balance.