Connected Content with Adobe Journey Optimizer - Demo

Ameya Kathapurkar, September 27, 2023

As a follow up to the information I shared in the blog "Creating a Connected Customer Experience Using Adobe Experience Cloud" , the demo below has been created to  further explain how Adobe Workfront can be integrated with Adobe Journey Optimizer (AJO) and Asset Essentials to perform task delegation and content automation in Adobe Experience Cloud.

This proof of concept can be scaled to number of such use cases and can be integrated with wider Adobe Experience Cloud.

If you have questions about this or other integrations, scalability or assessing your organization's Adobe Experience Cloud and its tools, we'll be happy to talk to you about how we can help. Please contact 3|SHARE.

Transcript

Ameya Kathapurkar: [00:00:00] Hi and welcome. I'm Ameya from 3|SHARE. I work on Adobe Experience Cloud solutions, its strategy and development. Today's demo focuses on flow of targeting content using Adobe Experience Cloud. Experiences need to be connected and this is necessary in order to retain or improve the engagement. And had also has to be done online as well as offline.

We use three tools: Adobe Journey Optimizer, Workfront, and Asset Essentials.

What's the process? Business analyst or a campaign specialist observes analytics dashboard-like tools like Adobe Analytics, where, um, you can track clicks and impressions on a particular asset hosted on website or mobile. And then that particular asset is, uh, which has highest engagement or is approved, which is ready for a campaign is uploaded into Adobe Workfront.

And Adobe Workfront does an awesome [00:01:00] job of task delegation. The same approved asset is then moved to Asset Essentials, which then, uh, is available in Journey Optimizer in the Email Builder UI. In this way, we can use this for personalized targeting. And who's the audience? Who are we personalizing it to?

Like this audiences are obtained from analytics dashboard or experience platform or any offline list who are the list obtained for who this audience has to be targeted. It's generally Adobe Analytics because we see that, uh, um, the audiences engaged online can be used, um, in this particular, um, journey to target so that the experiences becomes connected.

This way it is easy to strike balance between tech and human platform. Let's jump into the demo and explain further, uh, on what I say. So, [00:02:00] in this particular case, I have, um, a document here, in Adobe Workfront, right? I can literally, uh, after getting approval, like there are, there are processes here to approve, like you can see the buttons here.

I can comment, you can assign approval. It's been, you can see the asset has been approved.

And we can then go into documents. And share this to the out of the box integration with Asset Essentials, which is, uh, you know, I have termed that integration as Workfront asset ingestion. So this opens, um, Adobe Asset Essentials and, uh, we have particular, uh, folder assigned for that Workfront assets.[00:03:00]

And then select this folder to transfer the asset. So you can see sending your content to Experience Manager Asset Essentials. You know, so in this way we can see that after refreshing the screen, we know that our asset is now available in, uh, Asset Essentials. The similar way I have, uh, uh, uh, audience who is ready to be targeted and is assumed that it's, uh, it has been involved with this particular asset so that we have a connected experience.

So I've created a journey for and also connected the audience in the read segment activity. I have email activity. We can edit the content here. And I want to change the asset in this particular case.

So what I can do is I can, [00:04:00] I can swap this asset basically from the Adobe Journey, uh, I mean the Adobe Asset Essentials over here and I can just say thank you for, thank you for this is a personalization, um, code and you can always edit it with any other field and also, uh, put Facebook and Twitter links around, uh, in the email. And this has, this is our demo. So I'll click Save.

And ,yeah, you can see this. Now, after this, I'll head back to the journey. [00:05:00] Click OK. And I'll click Publish.

So, what is going to happen is, we have audiences in this, um, uh, in this activity who have interacted with the asset or who has established some connection. So it's easy for the, uh, for the audiences to connect when they receive the email because we see so many apps, so many, uh, websites, digital, um, information every day, it's difficult to connect, which are we interested and, uh, you know, so in that way, um, once we receive email, and, uh, for an interacted asset on the website or a mobile, that's where we connect online and offline as well as website.

And, uh, uh, you know, we connect the audience [00:06:00] personally, uh, with targeting in this journey by targeting in this journey. As you can see, I've got emails here and I can, I can see that our asset has been um, you know, has been used in the particular email and, uh, this way, you know, we can see that the field is personalized as well.

You can see my name and, uh, the asset that we use so that this way we personalize and we connect on, uh, the website experience with the email. And that should be it. If you have any questions, please reach out to 3|SHARE team and happy to assist further. Thank you. Have a good day.[00:07:00]

Topics: Digital Marketing, Adobe, Structured Data, Adobe Solutions Partner, Personalization, Creative Process

Ameya Kathapurkar

Ameya Kathapurkar is an Adobe Experience Cloud Solution Specialist at 3|SHARE. Ameya's day to day work involves data management to deliver user experiences and messaging.. He especially enjoys succeeding in meeting client needs along with the team. Ameya is passionate about vegan cooking and a believer of reuse rather than buy new.

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