Back to Basics: What is a Content Management System?

Rabiah Coon, February 28, 2024

The digital content landscape is ever-evolving. Seamlessly managing and delivering information is crucial for businesses to stay ahead. Content Management Systems (CMS) play a pivotal role in simplifying this process, empowering organizations to create, edit, and publish content efficiently. In this blog, we'll delve into the concept of CMS, explore its significance, and highlight different platforms.

TL;DR? Adobe Experience Manager (AEM) stands out as the leading choice for businesses aiming for excellence.

Understanding CMS

A Content Management System is a software application designed to streamline the creation, modification, and publication of digital content. It enables multiple users to collaborate on content creation, making it an essential tool for websites, blogs, and other online platforms. CMS platforms come in various types, including open-source solutions and proprietary systems.

Key Features of CMS

  • User-Friendly Interface: CMS platforms are built with intuitive interfaces, making it easy for users with varying technical expertise to manage content effortlessly.
  • Content Creation and Editing: CMS allows users to create, edit, and format content without needing extensive technical knowledge. This facilitates collaboration among teams, improving productivity.
  • Version Control: CMS systems maintain a record of content revisions, allowing users to track changes, revert to previous versions, and maintain a comprehensive history of content updates.
  • Workflow Management: Advanced CMS solutions provide workflow management capabilities, enabling organizations to define content approval processes and ensure a seamless content creation and publishing workflow.

Popular CMS Platforms

  • Drupal: A robust open-source CMS, Drupal is highly customizable and often preferred for complex, enterprise-level websites. It offers excellent scalability and security.
  • Joomla: Another open-source CMS, Joomla, strikes a balance between the simplicity of WordPress and the flexibility of Drupal. It is suitable for a wide range of website types.
  • WordPress: Known for its simplicity and versatility, WordPress powers a significant portion of the internet. It's an open-source platform with a vast ecosystem of plugins and themes, making it suitable for various websites.
  • Adobe Experience Manager (AEM): Positioned as an enterprise-level CMS, AEM is a comprehensive solution for managing digital experiences. It stands out for its out of the box components and integration with Adobe's marketing and analytics tools, providing a holistic approach to content management.
  • Hubspot: A CMS that is ideal for marketers and business owners and is fully integrated with the email marketing tool. Those with an eCommerce need will encounter limitations. 

Highlighting Adobe Experience Manager (AEM)

AEM is a leading CMS that stands out for its advanced features and seamless integration with Adobe's marketing suite. Here are some reasons why AEM is considered the best choice for businesses:

  • Scalability: AEM is designed to handle large-scale enterprise-level websites, making it suitable for organizations with complex content management needs. It is also a leader in multi-site management and localization of websites.
  • Integration with Adobe Marketing Cloud: AEM seamlessly integrates with Adobe's marketing tools, providing a unified platform for content creation, management, and marketing analytics.
  • Integration with Adobe Creative Cloud: Creative teams will appreciate the integration with Photoshop, InDesign and the rest of Adobe Creative Cloud
  • Personalization Capabilities: AEM offers robust personalization features, allowing organizations to deliver tailored content to their audience based on user behavior, preferences, and demographics.
  • Multichannel Publishing: AEM supports the creation and management of content for various channels, including websites, mobile apps, and social media platforms, ensuring a consistent brand experience across all touchpoints.


In the dynamic world of digital content, a reliable CMS is indispensable for organizations seeking efficiency, collaboration, and a seamless user experience. While various CMS platforms cater to different needs, Adobe Experience Manager stands out as a top choice for businesses aiming to elevate their digital presence and deliver personalized, engaging content to their audience.

Here at 3|SHARE, we are AEM experts. As an Adobe Platinum Solution Partner, we pride ourselves in our certified SWIFT solutions and bespoke custom solutions that have enabled clients on over 1000 projects. If you're ready to talk AEM or to explore your own CMS, get in touch!

Topics: Web Content Management System, AEM, CMS, Content Management System

Rabiah Coon

Rabiah Coon is 3|SHARE's Sr. Marketing Manager and former Project Manager. She loves the flexibility 3|SHARE offers employees, allowing them to work from anywhere. And, she enjoys working with clients and the great outcomes we acheive. Outside of work, Rabiah performs standup comedy and hosts More Than Work Podcast.