Content Creation to Campaign Execution with Sanity & Adobe Workfront

Modern marketing teams are under pressure to deliver more content, faster, and at higher quality. But too often, creative teams and content editor teams are stuck working in silos: assets live in one system, workflows in another, and approvals in yet another.

At 3|SHARE, we’ve built a new integration that bridges two best-in-class platforms, Sanity and Adobe Workfront, to give our clients the best of both worlds: the agility of a headless CMS and the rigor of enterprise-grade project management and proofing.

Creating seamless connections between Sanity Media Library and Adobe Workfront

An asset begins its life in Workfront, and once it’s proofed, reviewed, and approved from within Workfront, it can be sent to Sanity Media Library - ready for distribution across channels.

Along with the asset itself, any important metadata stored in Workfront, such as copyright information, license restrictions, expiration dates, and usage guidelines, can be pushed to Sanity.

This ensures that every asset in the Sanity Media Library carries the correct, up-to-date properties set during the approval process. This creates a closed loop where both content and its context flow smoothly between creation, review, approval, and publication.

If you prefer to have Sanity as your original source of an asset, the plugin also supports picking Sanity Media Library assets right from within Workfront.

Content velocity drives brand success

With this in mind, this integration delivers:

• Efficiency across the Content Supply Chain – Reduce duplication of effort and eliminate version confusion by syncing assets and metadata between systems automatically.
• Rights and compliance built-in – With metadata synced from Workfront to Sanity, your teams always know which assets are cleared for use, where, and how.
• The agility of a headless CMS – Sanity gives teams the flexibility to deliver content anywhere, powered by structured content models.
• The control of Workfront – Adobe Workfront provides the operational backbone for planning, proofing, and approvals.
• Faster time-to-market – With fewer manual handoffs, assets move from concept to live faster.

Want to know more about how this integration will make life easier for your team? Contact us to find out more.

Why 3|SHARE

As a trusted Sanity and Adobe Platinum Partner and as a leader in CMS and Content Supply Chain consulting, 3|SHARE is uniquely positioned to deliver this integration. We combine deep expertise in Adobe technologies with our knowledge of Sanity CMS for enterprise clients.